Brand history

Black Tower is unique. The cult brand can look back on over 40 years of history. Hardly any other German wine label is as well known around the world as Black Tower. The distinctive black ceramic bottle has given way to more contemporary glass, but its new modern look remains completely unmistakable. Black Tower is something special – both in its style and the way it tastes.

1967

The brand is born: Black Tower Liebfraumilch is first sold in a black-coloured ceramic bottle

1968

Black Tower is well-received: the first bottles are exported to the USA and Great Britain

1970

Production is already 240,000 bottles a year The Black Tower ceramic bottle gives way to black-tinted glass

1980

TV ads are launched in Great Britain: “Whatever you forget, don’t forget the Black Tower” Black Tower becomes the #1 German wine in Canada, Australia and New Zealand and the #2 in the UK and the US 8.8 million bottles of Black Tower are produced annually in Bingen

1982

The new ad slogan in the US is, “The white wine in the black bottle” 13.4 million bottles of Black Tower are produced

1988

A TV commercial and new campaign are launched: the slogan is “White out of black”

1989

The Liebfraumilch is labelled “Quality wine from Rheinhessen”

1994

A new Black Tower label is designed

1995

Black Tower is the official sponsor of the Formula 1 Team Williams

1997

Black Tower becomes a Rivaner

2000

Black Tower reaches #1 in Canada (in the market segment of German wines).

2001

The product range now includes Riesling and Dornfelder Noir

2002

Black Tower becomes #1 in England, Brazil and Peru (in the market segment of German wines)

2004

The product range now includes Pinot Grigio Black Tower becomes #1 in Korea and Sweden (in the market segment of German wines)

2006

The product range now includes Rosé

2007

Exports to 54 countries across the globe

2008

Black Tower becomes #1 amongst German wines: 12 million bottles are sold worldwide

2010

The brand is completely redesigned and given a new look. The new slogan: “Black Tower. Easy ends the day”